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About mason william merino
At Mason William Merino, our journey began with a simple belief:
Great clothing should never be fussy.
From day one, we’ve refined Merino wool basics for people who value comfort, style, and function — without the hassle.
Our philosophy is clear:
Refined. Luxurious. High-quality. Sustainable.
And yes — machine-washable. Because life is too short for complicated care.
Who We Are
We’re a small, energetic Australian brand — proudly 100% Tasmanian-owned.
Rooted in movement, nature, and thoughtful design, we create garments that move with you, wherever life takes you.
What We Do
We specialise in ultra-fine Merino wool apparel designed for both the city streets and the mountain trails.
Every piece is crafted from ethically sourced Australian Merino wool, known for its softness, breathability, odour resistance, and moisture-wicking performance.
Our Design Philosophy
We don’t follow trends.
We design with purpose — blending timeless aesthetics with sustainable materials to create clothing that lasts beyond seasons.
Our Promise
Feel good, move freely, and stay connected to the natural world.
Welcome to Mason William Merino.
From Tasmania, with intention.
At Mason William Merino, our journey began with a simple belief:
Great clothing should never be fussy.
From day one, we’ve been refining Merino wool basics for people who value comfort, style, and function — without the hassle.
Our philosophy is clear:
Refined. Luxurious. High-quality. Sustainable.
And yes — machine-washable. Life is just too short.
We’re a small, energetic Australian brand, proudly 100% Tasmanian-owned — rooted in movement, nature, and thoughtful design.
We specialise in ultra-fine Merino wool apparel that’s designed to move with you, from the city streets to remote hiking trails.
Every piece is made with ethically sourced Australian Merino wool — known for its softness, breathability, odour resistance, and moisture-wicking power.
We don’t follow trends.
We design with purpose.
Feel good, move freely, and stay connected to the natural world.
Welcome to Mason William Merino.
From Tasmania, with intention.
If you’ve got a potential collaboration, we’d love to hear about it here.
masonwilliammerino
Let’s Connect
If you’ve got a potential collaboration or partnership in mind, we’d love to hear from you.
Ethics & Sustainability
All Mason William merino fabrics are OEKO-TEX® Standard 100 certified,and our merino wool is sourced from RWS certified facilities.
About our fabric
From fibre to fabric,every detail matters.Wool runs in our veins—three generations of expertise behind what we do.
At Mason William Merino, we honour the circular nature of Merino wool — creating timeless garments that blend heritage craftsmanship with modern functionality. Each piece reflects our commitment to quality, sustainability, and ambition, all reinforced by a practical Australian spirit.
