About us

At Mason William Merino, our journey began with a simple belief:
Great clothing should never be fussy.

From day one, we’ve been refining Merino wool basics for people who value comfort, style, and function — without the hassle.
Our philosophy is clear:
Refined. Luxurious. High-quality. Sustainable.
And yes — machine-washable. Life is just too short.

We’re a small, energetic Australian brand, proudly 100% Tasmanian-owned — rooted in movement, nature, and thoughtful design.

We specialise in ultra-fine Merino wool apparel that’s designed to move with you, from the city streets to remote hiking trails.

Every piece is made with ethically sourced Australian Merino wool — known for its softness, breathability, odour resistance, and moisture-wicking power.

We don’t follow trends.
We design with purpose.

Feel good, move freely, and stay connected to the natural world.

Welcome to Mason William Merino.
From Tasmania, with intention.

If you’ve got a potential collaboration, we’d love to hear about it here.

masonwilliammerino

We’re a small, energetic Australian brand, proudly 100% Tasmanian-owned — rooted in movement, nature, and thoughtful design.
We specialise in ultra-fine Merino wool apparel that’s designed to move with you, from the city streets to remote hiking trails.
 
Every piece is made with ethically sourced Australian Merino wool — known for its softness, breathability, odour resistance, and moisture-wicking power.
But what truly sets us apart is our approach to sustainability: for us, sustainable means durable.
We believe in timeless designs and quality that lasts — season after season, year after year.
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We don’t follow trends.

We design with purpose.
Because clothing should feel good, do good, and last longer than just a season.
From essential tees and leggings to high-performance base layers and outerwear, everything we make is designed to help you feel confident, comfortable, and connected to the natural world.
Welcome to Mason William Merino. From Tasmania, with intention.
 
If you’ve got a potential collaboration, we’d love to hear about it here.
SHOP NOW